VIA introduces VIARAMA as a new brand name
Already in October VIA had decided to support the Pentium 4 chip P4X266 in particular by using it on in-house mainboards under the umbrella of the newly founded VIA Platform Solutions Division (VPSD).
In the course of this, nine VIA-owned boards will soon come onto the market. In addition to these products and products from third-party providers (EPoX, Asus, etc.), there is, however, a third branch that has so far been neglected, the so-called 'white box products'. This includes all circuit boards that are manufactured by branded companies but are sold primarily to the OEM market in 'white boxes' without reference to the manufacturer. These mainboards are now to experience a significant upgrade with the brand name VIARAMA and thus also contribute to increasing sales figures. In addition, misunderstandings among customers and service problems should be reduced.