S3 is now called Sonicblue
The former graphics chip manufacturer S3 has changed its name to Sonicblue. As Sonicblue boss Ken Potashner announced, the new name is intended to underpin the company's reorientation towards information appliances such as audio players and Internet devices.
With this, S3 is finally withdrawing from the highly competitive graphics chip market after ten years. At the same time as this announcement, the new company website SonicBlue.com went online.