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Paid Search Results on Yahoo! Germany

Paid Search Results on Yahoo! Germany

To open up another source of income, Yahoo! Germany on the search hit marketer Espotting, whose offer is included in the Yahoo! is integrated and thus enables paid search results. After Great Britain, Germany is the second European country in which Yahoo! Introducing Espotting search hit lists.

Gradually, they will also be used in France, Spain and Italy. Yahoo! expects around 2.5 billion search queries across Europe to be generated on the program every year. The managing director of Yahoo! Germany, Franz Dillitzer, said: 'The introduction of paid hit lists is an excellent opportunity for companies to present themselves to our users and to market their products and services even more effectively. The integration goes hand in hand with the current global strategy of Yahoo! to focus on core competencies and develop new sources of sales '.