Online advertising is in greater demand again
In the first half of 2002, 114.2 million euros were spent on advertising on the Internet. This corresponds to an increase of 5.4 percent compared to the same period in the previous year. In June 2002, 20 percent more was spent on online advertising than in June 2001.
It was loud According to the market researchers from ACNielsen Services, with 26 million euros, it was the most heavily advertised market segment in the period from January to June 2002. This is followed by education and media with 16.5, trade and mail order with 15.5 and financial services with 13 million euros. These four areas were able to earn over 60 percent of the advertising budget.
One of the largest advertisers is the IT services sector, which invested more than a quarter of its advertising expenditure on the Internet in the first half of 2002. The leisure and sports sector also spends a lot of money on advertising on the Internet, accounting for 13.5 percent of the advertising budget, because the Internet only accounts for 1.4 percent of total advertising expenditure.