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Nvidia puts pressure on graphics card manufacturers

Nvidia puts pressure on graphics card manufacturers

One of the most popular products for the home PC is undoubtedly the GeForce 8800 GT from Nvidia. Since the company has been struggling with permanent delivery problems since the first minute of the sale, which have pushed the price of the card up, Nvidia is looking for a way out.

Industry service DigiTimes reports on an alleged solution. Accordingly, board partners from Nvidia and the manufacturer of the individual cards should switch from a 10-layer PCB to a more cost-effective and easier to manufacture 6-layer PCB. This might save a few dollars, but there are problems associated with it. A 6-layer PCB would first have to be subjected to a complete test phase, which in turn would take up costs and, above all, time, which, as is well known, one does not have. Nvidia is pushing for a solution to this matter, but the manufacturers don't really want to follow suit because of the problems that may arise. Accordingly, a quick solution to the ongoing delivery problems is hardly to be expected.

Nvidia's interest in a quick solution is based on this that AMD was able to gain significant ground with its new models within a short time. These are perhaps not as strong in terms of performance, but their price has fallen significantly due to their relatively good availability. The advantage of the ASP (Average Selling Price) is fully on AMD's side, which is also reflected in the sales figures and market shares. According to this, Nvidia's supremacy has fallen from 90 percent to now 70 percent, while AMD was able to climb from 10 to a whopping 30 percent in the same period, although the ATi series only started three weeks later. However, it is unclear what information these statistics are based on, so they should be treated with extreme caution.

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