New Intel advertising campaign for the Pentium 4
On February 19th, Intel starts its advertising campaign for the Pentium 4, which is supposed to generate more sales worldwide with the new processor. Again there: The blue men who have already advertised the Pentium III.
According to the current dollar exchange rate, Intel wants to put around 644 million DM into the advertising campaign, which runs from February 19 to May runs into it. In comparison: That is around 1.7 times as much as the profit that Intel competitor AMD achieved in the last quarter. Intel itself describes the purpose of the advertising campaign as follows: 'The campaign was designed to increase awareness and excitement around the Pentium 4 processor.'