More elderly people online
The market researcher Frittkau & Maaß has come to the result in his new series of studies W3B that approx. 14 percent of all surfers are over 50 years old. Compared to 1995, the proportion is five times as high!
But even in this age group, more men than women use the Internet. The T-Online website is accessed most frequently by those over 50 with 52%, followed by the Microsoft website with 30%. Seniors are also very interested in travel and health offers, but they tend to be reluctant to shop online.