Internet magazines soon to be paid for?
More and more large, German web magazines apparently want to turn away from the current free culture on the Internet. A survey among the seven largest newspaper and magazine publishers in Germany showed that five of them would like to charge money for their online offers in the future.
This should even happen within the next six months. Like many other companies, publishers believe that users are willing to spend money on high quality content, considering price as 'the most critical success factor'. The reason for these plans is certainly that the online offers have not yet been profitable. Nevertheless, it is assumed that there will be mixtures of free and paid offers in the future and that free content will not disappear completely. The online subsidiaries of Axel Springer Verlag, Gruner + Jahr, Heinrich Bauer Verlag, Spiegel, the joint online subsidiary of Focus and Tomorrow and the WAZ Group were surveyed.