'Intel Inside' slogan at risk
For a year now, Intel has been litigating a small Californian yoga school that uses the word 'Inside' in its name. According to Intel, the name, 'Yoga Inside Foundation', should contain a protected term construction, namely the 'xxxxxx Inside'.
Billions of dollars have already been invested in advertising for this trademark, according to Intel. Giving in in this case could set a precedent that would spread even further, Intel lawyers fear. However, Intel is ready to finance a name change for the yoga association.