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'Intel Inside' slogan at risk

'Intel Inside' slogan at risk

For a year now, Intel has been litigating a small Californian yoga school that uses the word 'Inside' in its name. According to Intel, the name, 'Yoga Inside Foundation', should contain a protected term construction, namely the 'xxxxxx Inside'.

Billions of dollars have already been invested in advertising for this trademark, according to Intel. Giving in in this case could set a precedent that would spread even further, Intel lawyers fear. However, Intel is ready to finance a name change for the yoga association.

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