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Higher advertising expenditure in the German network

Higher advertising expenditure in the German network

As the market researchers from AC Nielsen determined, the online advertising expenditure increased slightly in 2001 to 211.6 million euros. The share of the various advertising categories is distributed similarly to classic advertising.

With spending of 30.8 million euros (14.5%) on training and media, online advertising is also the most popular . In second place comes advertising for services with a share of 13.4 percent or 28.4 million euros. The following places are occupied by trade and dispatch with 22.7 million euros (10.7%) and telecommunications services with 20.9 million euros (9.9%). Overall, the importance of online advertising is still extremely low, with a share of 1.2 percent of the total advertising volume.