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Duron 950 to Athlon XP 1.7+ in the test: AMD processor Roundup

Duron 950 to Athlon XP 1.7+ in the test: AMD processor Roundup

Pricing

In addition to the performance of its own processors, AMD has had another no less important purchase argument for its Athlon and Duron processors for a long time. We are talking very clearly about the price, which was a big reason for buying an Athlon or Duron system, especially in the past. Some time ago it was more or less the task of making life difficult for Intel with its own pricing policy. But what about the prices for the Athlon XP and the new Duron today? Can AMD pay a noticeable price for the extra performance, or did you stay true to your own motto? The following table shows thePrices of the current AMD processor family compared to Intel competitors.

Price comparison
AMD Athlon XP price Intel Pentium 4 price 1333 MHz (1500+) $ 130 1500 MHz (Willamette ) $ 133 1400 MHz (1600+) $ 160 1600 MHz (Willamette) $ 163 1466 MHz (1700+) $ 190 1700 MHz (Willamette) $ 193 1533 MHz (1800+) $ 223 1800 MHz (Willamette) $ 225 1600 MHz (1900+) $ 269 1900 MHz (Willamette) $ 273 1666 MHz (2000+) $ 339 2000 MHz (Willamette) $ 342 2000 MHz (Northwood) $ 364 2200 MHz (Northwood) $ 562
Price comparison
AMD Duron price Intel Celeron price 1000 MHz $ 74 1000 MHz $ 74 1100 MHz $ 89 1100 MHz $ 89 1200 MHz $ 103 1200 MHz $ 103 1300 MHz $ 118

As you can see from this table, Intel has now caught up with AMD's prices. At least at the dealer prices, which are based on the purchase of 1000 pieces. A similarly clocked Athlon XP, or rather an Athlon XP with the performance rating of a similarly clocked Pentium 4, is currently only a few dollars cheaper than the CPU from Intel. For the low-end solutions from both companies, you are currently paying exactly the same price. But in practice the picture is completely different. In the current price lists of the online shops, you generally have to put 25 € more on the table for a Pentium 4. Depending on which clock frequency you choose, in individual cases it can even be € 80, which you could invest in other ways when buying an Athlon XP, e.g. in more RAM or a better graphics card.

But the strong price war also leaves behindits negative traces in the balance sheet - especially with AMD. Although AMD was able to bring more processors to the people last year than ever before, the bottom line is that it has to be content with a loss. However, restructuring measures have already begun to further reduce the company's running costs. The two AMD plants Fab 14 and Fab 15 in Austin will be closed by the second quarter of 2002. As a result of these fab closings, around 1,000 jobs will be saved in Austin. In addition, almost 1,500 employees will lose their jobs as part of further cuts. From the second quarter onwards, a profit is even expected again. According to a recent release from the fourth quarter of 2001:

AMD expects its cost-saving programs, along with increased sales, to reduce the current quarter's operating loss below the third quarter level. The company continues to expect to return to profitability in the second quarter of 2002 when the effects of the cost control programs are fully implemented.

Despite the battered chip industry, Intel does not have any of these problems despite its own requirements. You can pay for your excellent name in the server or notebook sector very well. AMD still has to collect points from potential customers here, but has already tackled the market with the Athlon 4 (mobile) and Athlon MP (server).

On the next page: Conclusion