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ATI sells its own chips

ATI sells its own chips

The traditional graphics card manufacturer ATI, which until now, like Matrox, only brought its chips onto the market on its own cards, with the exception of the Radeon LE, will now also supply other companies with chipsets so that they can in turn publish your own maps. With this step, ATI is certainly pursuing 2 strategies, both of which aim to regain market shares that have been lost to NVidia.

After the market share in 1999 was 35% for ATI and 18% for NVidia, the tide turned in 2000 with 48% for GeForce and Co. and 34% for ATI. The new market strategy aims to ensure a greater market presence on the one hand and falling prices on the other. Perhaps ATI is even hoping for some important graphics card manufacturers to switch their production from NVidia to ATI's range of chips. We can certainly look forward to the result of this 'market opening'. As one of the first 'third-party productions', the Club3D graphics card from ColourPower with Radeon 100/200 will soon be available in stores. Talks with 18 other manufacturers have already started.

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