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Apple wants to poach Microsoft users

Apple wants to poach Microsoft users

With a new advertising campaign, Apple wants to attract Microsoft customers. The $ 50 million advertising campaign is the second major battle against Microft since 1998. Back then it was the 'Think Different' campaign. This time, the experiences of so-called switchers are incorporated into the advertising.

Ex-Windows users such as a writer, DJ, a businessman, or a draftsman and a scriptwriter have their say. A Windows network administrator also shares his experience and puts Apple's Mac OS X in the right light. The multi-million dollar campaign is accompanied by commercials in the major American television stations, daily newspapers and various magazines. Starting Monday, Apple will advertise the iMac in Berlin with the largest banner in history. You can admire the mega-banner in the dimensions of no less than 52 meters by 33 meters at the historic gas storage facility.

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