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AOL wants to use tracking tools

AOL wants to use tracking tools

AOL would like to use not only cookies, but also so-called web bugs on its website in the future. This enables AOL to analyze the surfing behavior of its 30 million customers even better.

At the same time, they will be able to use their advertising in an even more target-group-specific manner. A necessary change to AOL's data protection regulations has already been decided. So far, AOL didn't really want to use tracking tools such as web bugs to respect the privacy of customers, but it has apparently moved away from that in favor of more specific advertising banners. AOL is reacting to the declining sales in online advertising, but is apparently less concerned about what customers think of it.