AOL not represented at CeBit 2002
The world's largest Internet access provider AOL will not be at this year's CeBit, which will take place from March 13th to 20th. takes place, be represented. According to Jens Nordlohne, the AOL spokesman in Germany, the reasons for this are not that one wants to criticize the fair with this campaign.
Rather, the reason is to be found in the fact that one can gain targeted new customers in the future want what you already have a lot in store for. Therefore you only want to meet invited guests on the fringes of CeBit, but do not want to do real marketing there with an elaborately designed stand.