America is 'in'
The weakness in the internet industry does not seem to be a reason for Americans not to go online. According to statistics from the market research company Nielsen/NetRatings, more than half of US Americans (56%) had access to the Internet in November 2000.
In the previous year it was only 46% in the same month. The number of page views increased by 32% this year, which leads to the assumption that the visitors took a closer look at the page content, with America Online (AOL) offering the most acceptance, around 70 million surfers found one the AOL pages. The average American visitor stayed there for about 44 minutes, which is far behind the pages of Yahoo, where the visit duration is given as 96 minutes. In return, the Yahoo sites were 'only' visited by 65 million surfers. Microsoft and eBay are other companies that have been able to encourage their visitors to stay longer. On eBay, the average visit time was even 2 hours.