Amazon, Pepsi and Wal-Mart with anti-DRM campaigns
The digital protection of music bought online ( DRM ) has faced a growing number of critics just this year. In addition to the media pressure that this puts on the music industry, there is now increasingly an industrial blockade.
Various corporations have long since discovered the possibilities of DRM-free media offers that affect paying customers due to the fact that they are no longer available Barriers can appear much more attractive than the conventional offer. One of the most prominent examples of this is the major label EMI , which freed a large part of its portfolio from DRM in a snap action and thus does quite well . This summer followed with Universal , the second of four majors and made part of its offer accessible, so that now only Sony BMG and Warner rely on digitally protected material.
With all supporters who have seen the end of DRM for some time now, new, at first glance somewhat unusual DRM opponents could cause new cheers. According to a report by the US magazine Billboard, Wal-Mart as well as Amazon and Pepsi want to steer towards a DRM-free offer in the future, which as exploiters must represent the DRM policy of the major labels towards the customer>